Puma

PUMA is a dynamic international sports company, producing footwear, apparel and accessories in a highly competitive industry. With an average employee age of 33, PUMA faces their challenge of retaining its creative GenY staff hungry for the next career opportunity. To achieve this, PUMA has introduced a talent management culture focusing on management training and career development - all aimed at increasing the average employment period from five to more than seven years. 

Case Studies