White Paper: Why You Can’t Ignore Hashtags in Your Social Recruiting
For younger generations who have grown up on Twitter, hashtag usage comes as second nature. But for the rest of us, hashtags can seem perplexing and annoying and even serve as fodder for comedy, as Jimmy Fallon and Justin Timberlake demonstrated on Saturday Night Live. What are these cryptic hyperlinked things created by mashing together a number sign and string of words, and why is everyone using them across the major social media platforms?
According to a 2015 CareerBuilder study, social recruiting is on the rise: 52 percent of employers use social networking sites to research job candidates, up significantly from 43 percent in 2014 and 39 percent in 2013. The following whitepaper provides a step-by-step introduction to social media hashtags and how recruiters can use them to:
- Boost company visibility and brand recognition on social media.
- Connect with key influencers and take an active role in social recruiting communities.
- Significantly increase the quality and quantity of candidate pools.
- Network with and cultivate future company stars on the social networks where they work and play.